Nike, Inc. is a marketer of sports apparel and athletic shoes. Nike Success. diversification strategy Among the diversification analysis strategies, the riskiest is a: Developing and selling the application for the iPhone that will give golfers in the United States the distance to the hole under the Nike brand name. Several sporting teams are on the brink of collapse. Diversification: Diversification is the least significant in Nike’s intensive strategies for growth. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Diversification Strategy of Nike. Nike's Strategy to Become the Leader in their Market. Nike also indulges in promotion of its products through sponsorship agreements with … Their marketing strategy and diversification policy is the major part of their success. Nike also implements this strategy to gain market power in product markets and to take advantage of the potential above-normal profits a merger and acquisition can create. Nike is successful because it has some of the best, if not the best, marketing in the world. Accordingly, there are different levels of diversification. Their brand is the #1 brand in the sporting goods industry and is the 14th most valuable brand in the world. These brands represent specific product categories and niche markets. This strategy involves developing new businesses to achieve growth. Nike is also using the strategy of diversifying by selling new products to existing customers. It is also worth mentioning that there are other subsidiaries under the company and thereby, other sports associated with Nike. It optimizes the manufacturing and production processes. Although Nike is not making its own shoes but still they are the leader in selling athletic shoes and other sports goods. 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